ÉLITE Season 2 Campaign
A Global series 360 campaign, in 360 shades of the color RED.
From concept to execution, the goal with ÉLITE season 2 was to take the series to the next level; cement the show’s lead talent as superstars while increasing viewership and overall series popularity. All in red.
Credits
- Steven Avalos, Ron Peters Creative Direction & Strategy
- Mike Stacey Production
- Kenneth Cappello Photography
- Andrew Madeski Key Art Graphics
- Ron Peters VFX & Video Editing
Scope
- Key Art
- Video Assets
- Social Assets
- Rollout Strategy
- Production
client
- Netflix
From concept to execution, the goal with ÉLITE season 2 was.
#1
Streaming Series in the world for First 2 weeks
#1
Streaming Series in Latin America for First 4 weeks
+260%
increase in fans and viewership from season 1
4.6m
Average lead talent Instagram Follower Increase
More followers on social media channels translated to more viewers for the new season.
![](https://cdn.statically.io/img/hstlproductions.com/wp-content/uploads/2020/12/hstl-elite-season-2-iphone12-01-socials-1143x766.jpg?quality=100&f=auto&quality=100&f=auto)
![](https://cdn.statically.io/img/hstlproductions.com/wp-content/uploads/2020/12/hstl-elite-season-2-elite-season-2-billboards-in-madrid-1020x766.jpg?quality=100&f=auto&quality=100&f=auto)
![](https://cdn.statically.io/img/hstlproductions.com/wp-content/uploads/2020/12/hstl-elite-season-2-sketch--1021x766.jpg?quality=100&f=auto&quality=100&f=auto)
![](https://cdn.statically.io/img/hstlproductions.com/wp-content/uploads/2020/12/hstl-elite-season-2-photobooth-v1b-midres-0000-photobooth-v2c-midres-529x766.jpg?quality=100&f=auto&quality=100&f=auto)
![](https://cdn.statically.io/img/hstlproductions.com/wp-content/uploads/2020/12/hstl-elite-season-2-photobooth-v1b-midres-0001-background-529x766.jpg?quality=100&f=auto&quality=100&f=auto)