ÉLITE Season 2 Campaign
A Global series 360 campaign, in 360 shades of the color RED.
From concept to execution, the goal with ÉLITE season 2 was to take the series to the next level; cement the show’s lead talent as superstars while increasing viewership and overall series popularity. All in red.
Credits
- Steven Avalos, Ron Peters Creative Direction & Strategy
- Mike Stacey Production
- Kenneth Cappello Photography
- Andrew Madeski Key Art Graphics
- Ron Peters VFX & Video Editing
Scope
- Key Art
- Video Assets
- Social Assets
- Rollout Strategy
- Production
client
- Netflix
From concept to execution, the goal with ÉLITE season 2 was.
#1
Streaming Series in the world for First 2 weeks
#1
Streaming Series in Latin America for First 4 weeks
+260%
increase in fans and viewership from season 1
4.6m
Average lead talent Instagram Follower Increase
More followers on social media channels translated to more viewers for the new season.
