ÉLITE Season 2

ÉLITE Season 2 Campaign

A Global series 360 campaign, in 360 shades of the color RED.

From concept to execution, the goal with ÉLITE season 2 was to take the series to the next level; cement the show’s lead talent as superstars while increasing viewership and overall series popularity. All in red.

  • Steven Avalos, Ron Peters Creative Direction & Strategy
  • Mike Stacey Production
  • Kenneth Cappello Photography
  • Andrew Madeski Key Art Graphics
  • Ron Peters VFX & Video Editing
  • Key Art
  • Video Assets
  • Social Assets
  • Rollout Strategy
  • Production
  • Netflix
Date Announcement Teaser

From concept to execution, the goal with ÉLITE season 2 was.


Streaming Series in the world for First 2 weeks


Streaming Series in Latin America for First 4 weeks


increase in fans and viewership from season 1

Key Art Social Media
Photography Final Character Portraiture
Season 2 Trailer


Average lead talent Instagram Follower Increase

More followers on social media channels translated to more viewers for the new season.

Social Posts Instagram
Key Art Billboards Madrid 2019
Concept Art Sketch Phase
Concept Art Final