Wacoal
mybraFit App Launch
Wacoal is a leader and innovator in women’s intimates. For decades Wacoal has helped millions of women get properly fitted and paired with the right bra. During a global pandemic, the brand reinvented the fit experience by developing a first of its kind digital measurement app.
Credits
- Anthony Carrillo Creative Director
- Matt Kanzler Director
- Mike Stacey Production
Scope
- Creative Concept
- Casting
- Production
- Social Assets
- Video Assets
- Strategy
client
- Wacoal
rEADY TO CHANGE YOUR WORLD IN AN INSTANT?
With the launch of their revolutionary new app, Wacoal came to HSTL Productions to help tell world about this all new fit experience. Centered around real women of all walks of life, we developed a range of launch assets to support the brand’s broadcast and social campaigns.
Supplemental Social Videos